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Scientific Advertsing: the must have collector's edition with more than 200 original ads by Claude Hopkins

Scientific Advertsing: the must have collector's edition with more than 200 original ads by Claude Hopkins

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SCIENTIFIC ADVERTISING, THE MARKETING BIBLE FOR ENTREPRENEURS, IS FINALLY AVAILABLE IN A COLLECTOR’S EDITION!

«Claude Hopkins, the greatest ad man who ever lived…»
Gary Halbert


«Claude Hopkins wrote it in 1923. Rosser Reeves, bless him, gave it to me in 1938. Since then, I have given 379 copies to clients and colleagues.»
David Ogilvy

Claude C. Hopkins, the grandfather of modern advertising, wrote Scientific Advertising in 1923. Since that year, every marketing genius, every copywriting expert, and every top entrepreneur has been reading this evergreen marketing classic.

Whether you are building your career in marketing or want to better promote your business, it doesn’t really matter: start with Hopkins and only then move on to the rest.

In this timeless classic, the father of modern marketing Claude Hopkins outlines how to get (and measure) results with advertising.

A must-have gem for anyone navigating the restless seas of business, sales, and marketing: in this short volume Hopkins anticipates every trend in modern marketing, explaining what drives us to buy and what leads to sales.


Scientific Advertising will not teach you how to write ads, instead, it provides much more valuable insights. It will teach you how to
train your brain to write better copy. It will show you how to view advertising differently in a more effective way.

If you want knowledge and ways to get better at copywriting then this book is a MUST.

THIS IS THE FIRST COLLECTOR’S EDITION OF SCIENTIFIC ADVERTISING,
FEATURING MORE THAN 200 OF CLAUDE C. HOPKINS ORIGINAL ADS!

A must-have for everyone that is interested in studying marketing and advertising!

ABOUT THE AUTHOR:

Good Year? Launched by Claude Hopkins' advertising.

Pepsodent? Launched by Claude Hopkins' advertising.

Palmolive? Launched from the Claude Hopkins commercial.

Corn-flakes and puffed rice? Also launched by Claude Hopkins.

The advertising strategies of Claude C. Hopkins are responsible for the spread of many products and brands still used today, and this would be enough to have this 1923 gem on your desk.

THE MASTER OF OGILVY, GARY HALBERT, DAN KENNEDY, FRANK KERN, TODD BROWN, AND JAY ABRAHAM.

Every single person has played a major role in the last 100 years of advertising and marketing agrees: this is the most important book every entrepreneur, every advertiser, and every marketer can read. Hopkins was the master of masters, the pioneer among pioneers, and arguably the businessman and copywriter with the biggest legacy.

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